We strive for a deeper, more personal understanding of your consumer and how your product, service, and brand fit into the consumer’s life. As researchers, this requires an approach that is smarter, more nimble, and more open-minded.
WE UNDERSTAND CONSUMERS IN A MEANINGFUL WAY.
Challenge us. Give us your toughest questions. Your biggest concerns. Your most important issues. Then let us challenge you…or at least your expectations.
WE LOVE
WHAT WE DO!
STRATEGY
The research might be finished, but the project lives on, because at the end of the day, research is a vehicle to answer a business question, to decide on a campaign, or to design a new product/service. We take projects to their completion and help companies answer “Now What?”.
QUALITATIVE
Last year, we conducted a myriad of studies, focus groups, intercept interviews, and ethnographies. We’ve observed hundreds of hours of interactions and analyzed hundreds of hours of video journaling footage. Our in-house project leads are part of the research team from the start.
ACTIONABLE INSIGHT
Our design team, brings information to life, helping you digest research findings and develop insights with greater accuracy and clarity. No more boring PowerPoint slides.
ELEVATED RESEARCH SERVICES. MANAGED FROM START TO FINISH.
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EXPERIENCE
EXPERIENCE
Workshop Design
Market Exploration
Content and Stimuli Creation
Digital/Media Creation
Brand Development
Marketing Strategy & Execution
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ENVIRONMENT
ENVIRONMENT
Non-traditional Facilities Equipped to Conduct Traditional Research Research and Beyond.
Digital/Virtual Environments Custom Fitted to Match Budget Experience Design
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EXPERTS
EXPERTS
Moderators and Category Experts
Product Managers
Hand Selected Local Recruiters and In-House Panels
Our workflow and approach goes above and beyond.
Everything we do at LRI is a full team effort, and qualitative work is no exception. For example, focus groups always include a senior moderator, a backroom logistics coordinator, and a senior strategist. We also regularly include our in-house videographer and/or designer on many assignments.
Much more than simple “re-screens”, our pre-chats are designed to find the absolute best qualitative participants possible. We not only make sure respondents meet the “letter” of the screening criteria, but also match the spirit of who we are looking for. All pre-chats are conducted by our qualitative operations team, the PMO.
Developing strong consumer-facing stimuli, like concepts, positioning statements, and positioning territories, is often critical for qualitative work. Our experienced team helps our clients develop the absolute best possible stimuli for testing.
CAPABILITIES
Always facilitated by a moderator, virtually, in exceptional facilities, and decidedly non-traditional locations.
Digital, Screener Writing, Bidding, Recruiting Management, Tech Support, Facility Management, Workshop Development, Scheduling, Moderating, Video Streaming.
An extended conversation with consumers without typical time and location boundaries, resulting in raw and candid insights.
We’ve employed many different creative pre- assignments to help create the proper mindset, facilitate discussion, and serve as a “living library” after the project is complete. Of course, we also utilize a full suite of creative exercises to help elicit more emotional responses.
We believe the settings in which our projects are deployed are often as important as any other component of a study. We take great pride in offering and creating incredible spaces that deliver comfortable, “real world” environments – ensuring each respondent is given the first-class treatment and professionalism they need to deliver world-class insights.
Design and visual storytelling are central to what we do at LRI. We use beautiful photography and video to bring all of our qualitative projects to life.
LET’S DO SOME AMAZING WORK TOGETHER
Uncovering insights that matter.
